Ghosting and the Candidate Experience

Halloween has come and gone and leading up the big event, I’ve seen so many emails, articles and blogs referencing “ghosting”.  Most of them are work-related ghosting references about applicants or new hires “ghosting” a company.

I find that more often, it’s the company or recruiter that “ghosts” candidates.

In this incredibly tight job market, one that we are working so hard to source and identify quality candidates, the candidate experience is super important.  This applies to all candidates, even those that are unqualified or not the perfect fit for your position.

The candidate experience does matter and you should care.  Here are the top reasons why this is important.

  1. Todays “not the right fit” candidate could be tomorrows “perfect fit” candidate.  Giving them a great experience regardless of if you hire them now is key.  Don’t leave them hanging or wondering when they’ll hear back after that phone or in-person interview.  Cut them loose, that “rejected” candidate may very well know someone who would be perfect for your role, or become a potential customer, client or partner.
  2. Having a good recruiting and hiring experience can often grant you forgiveness if other HR processes are not perfectly executed.  A difficult onboarding for a new hire, not having the right access or equipment ready on their first day, or perhaps an issue with the first paycheck can set the tone for the entire employee relationship.  But, if coming in the door they feel great about the way they’ve been treated in the hiring process, it’s easier for them to look past those bumps in the road early on.  Important because once you hire them, you want to keep them!

It’s not hard to do this if you have the right system and processes in place.  The key is not only having a system in place but having it set up correctly, to make it easy for your team to communicate with candidates throughout the process.  Even small companies can have a robust applicant tracking system, for less than the cost of a job posting (check out our favorite system JazzHR).  An ATS that is set up correctly can do so much to ensure a good candidate experience, including hiring stages and easy to use email templates that can be personalized, emails that can be automated and even scheduled in advance (Batch recruiting made easy).

If you haven’t considered your candidate experience in some time, or perhaps ever, do it now!  This is the tightest job market our country has seen in over 30 years.  Investing in a good candidate experience is a win/win for all.

With so much of life,

it’s the small things that make a difference.

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If you need help defining and setting up your recruiting and hiring process, let me know!